TUFTS FRIEDMAN SCHOOL OF NUTRITION SCIENCE & POLICY
Boston, Massachusetts

VIEWBOOK

For the 2007 viewbook, I collaborated with a creative team from the Tufts publications office and their clients at the Friedman School to develop and implement a “magazine” concept.

We felt that individual stories would better tell the story of the school’s people, its research, and its international impact. We also felt that articles, sidebars, and text boxes would better engage prospective students, faculty, partners, or grantors.

Much of the copy is my original writing; the rest I adapted from articles previously written for the nutrition school magazine.

The publication earned a CASE Bronze Medal.

DEVELOPMENT

I’ve written several Annual Fund appeals and acknowledgement letters to leadership donors.