SHEPHERD UNIVERSITY, Shepherdstown, West Virginia
NEW ADMISSIONS PUBLICATIONS
I worked with a creative services firm to produce recruitment publications for Shepherd, a midsized public university in a highly desirable—yet often misunderstood—location. I wrote the copy (including headers, callouts, and captions) for these publications:
Copy also included the action phrases that cross most of the pages of each publication. These were intended not just as design elements but also scannable content to reinforce the “every day” theme. With just a few exceptions, every phrase was different, both from page to page and from piece to piece. As I combed online and print source materials for ideas, the challenge was to come up with over 100 unique phrases in an even mix of academic, social, athletic, and service-related activities.
