LE MOYNE COLLEGE, Syracuse, New York

CREATIVE CONCEPTING

I collaborated with a creative team and the leadership of this Jesuit college to strengthen their positioning vis-à-vis the colleges to which their top applicants also apply. This involved developing an integrated marketing communications platform. My contributions included the following:

• Wrote the positioning statement subsequently adopted by the college.
• Collaborated on the development and implementation (viewbook spreads) of two different creative concepts to present to the client.
• Wrote the creative brief and creative rationale for each concept.